How to do an open house.

A great open house is less about putting balloons out front and more about creating urgency, comfort, and easy next steps for buyers. Here’s a framework that consistently works well in today’s market:

1. Price the Home Correctly

Even the best open house won’t overcome a price that feels too high. Buyers decide within seconds whether they’re excited or skeptical.

2. Market It 3–5 Days Ahead

How to promote:

MLS open house entry
Directional signs

3. Make the Home Feel Model-Home Ready

The biggest mistake sellers make is leaving too much personality in the house.

Focus on:

Bright lighting
Neutral smells
Clean counters
Open blinds
Fresh towels/bedding
Minimal clutter

Small upgrades that help:

Fresh mulch
Pressure washing
New doormat
Soft background music

Best Time to Hold It

Usually:

Saturday: 12–3 PM
Sunday: 1–4 PM

Avoid very early mornings or late evenings.

During the Open House

4. Create a Strong First Impression

The first 30 seconds matter most.

Have:

Clean entryway
Good curb appeal
Door open if weather allows
Comfortable temperature inside

5. Don’t Hover Over Buyers

This is one of the biggest mistakes agents and sellers make.

Best approach:

Greet warmly
Ask if they’d like a feature sheet
Let them explore naturally
Be available for questions

People buy emotionally when they feel relaxed.